Why Before What: Purpose
By Dr. Abe McCauley ·
Start with purpose—the “why” that aligns teams, decisions, and momentum—before choosing the “what.” Purpose clarifies tradeoffs, reduces friction, and sustains motivation when uncertainty rises.
By Dr. Abe McCauley ·
Start with purpose—the “why” that aligns teams, decisions, and momentum—before choosing the “what.” Purpose clarifies tradeoffs, reduces friction, and sustains motivation when uncertainty rises.